Who We Are

Katie is a natural born investigator. She loves to dig in (to data, in her professional life) to ultimately crack the case. With 20+ years of CPG experience, Katie has found her niche of telling stories using syndicated data. She especially loves when she delivers her findings to her stakeholders and they react with genuine enthusiasm. It's a win to get others excited about data! With an SC (heavy C) style from DiSC assessment, you can expect Katie to be: sincere, dependable, cooperative, analytical, precise, and determined.

 

Katie has worked in the CPG industry her entire career, most recently on the Retail Insights team at Butterball LLC.  She was a trusted partner to the sales team there, working on line reviews and custom retail customer decks (overviews, new listings, defense, etc) for the entire everyday product portfolio. Katie used POS and consumer panel data to blend the what and the why into her stories for maximum effect. She managed content and led adoption efforts for the organization's Unify+ online dashboard tools. Katie also supported the brand and business development teams leading monthly deep dive internal meetings, analyzing feasibility for new product innovation, and dabbling in primary research (sensory testing, IHUT, IDI).

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While Katie is a power user in Unify+, she also has experience with Numerator Promo Intel and SymphonyAI. 

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Prior roles resided on the vendor side with the longest duration at Circana (formerly IRI) in Client Service, Insights, and Corporate Training (e-learning) roles.   

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Katie enjoys outdoor walks/hikes, group fitness classes, yoga, reading, journaling, traveling, and going to concerts. She resides in the northern Chicago suburbs with her husband, two kids, and dog.